- Lots of great case studies illustrate his argument that much of our thought processes and ability to make complex decision/judgments is from our sub-conscious mind.
- Found it much more interesting and well-supported than The Tipping Point.
- Loved the part on the war games for GWB's gulf war. The idea that one group could have so much information that they lost the ability to react effectively to the opposition carries a lot of weight. In my day job, I often wonder when we can stop the analysis and just take a read of our gut and make a decision.
- This a very quick read. The anecdotes are fun and memorable.
Blink: The Power of Thinking Without Thinking