- Really enjoyable book.
- When the book starts out, I found myself questioning how rigorous it would be. I was wrong to think that. The writing style appears unstructured, but is actually very tight and loaded with effective and interesting evidence. The writers do a great job of building their cases and proving out the kind of ways we allow our thinking/actions to be swayed.
Sway: The Irresistible Pull of Irrational Behavior