Sway: The Irresistible Pull of Irrational Behavior

Quick Thoughts
  1. Really enjoyable book.
  2. When the book starts out, I found myself questioning how rigorous it would be.  I was wrong to think that.  The writing style appears unstructured, but is actually very tight and loaded with effective and interesting evidence.  The writers do a great job of building their cases and proving out the kind of ways we allow our thinking/actions to be swayed.

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